UK-Based PPC Agency: £23,500 Pipeline from 3.5K Emails (Performance Only)
We partnered with this UK-based PPC agency in December 2023 on a pure performance model — they paid nothing upfront and only compensated us for qualified meetings booked.
The agency offers:
- Google Ads management
- Conversion Rate Optimization (CRO)
- Funnel strategy & buildouts
Even though the campaign ran in bursts (to suit client demands), results were powerful:
- 📬 3,500 emails sent
- 🎯 33 qualified opportunities booked
- 💰 £23,500 in pipeline revenue
- 🔒 No open/click tracking (to protect deliverability)
We handled the full outbound system:
✅ Lead scraping & qualification
✅ Cold email copy, sequencing & warmup
✅ Inbox/domain setup
✅ AI-powered reply management
✅ Calendar booking
The client’s only role? Show up and close.
They closed a £6,000 deal early on — and since their clients are signed on 6-month retainers, their lifetime value is significantly higher.
Today, the agency sits at $70,000/month in MRR, growing steadily — with our outbound team on standby, ready to scale acquisition even further.